Lunch Summary

Jim Beretta provided a great deal of advice about social media and how family businesses can put it to good use.

Here are some of the valuable things I ‘took away’:

• We are going to check out a number of social media options, which we could use to amplify our business communications

• We will not use social media to Sell – as Jim recommended, we will use social media to deliver valuable messages, people will find valuable

• From the various social-media options, we will pick two or three and focus our efforts on putting them to good use, delivering information that will help others

• For example: we will pick LinkedIn [which we have used quite a bit in the past] and we will seriously consider using Facebook [which Jim recommended for business use]

We will follow Jim’s advice, as examples:

• make sure our communications use the words people search when they look for companies that deliver what we deliver

• dedicate time to social media and ‘post’ communications regularly

• think about who we will ‘link with” – for example, in the future, we will only accept LinkedIn invitations when we believe it could be possible to develop a mutually-beneficial business relationship

• we will update our profiles and make sure they do not come across like résumés

• we will use stories rather than tech words or bland descriptions

Thank you, Jim, for your thorough explanation of social media.

Rick Baker, Spirited Leaders