Family Business Story – Dana Shortt Gourmet

Dana shared how important the support and influences of family is during the building of a business during the 15 years.

Some of the key learning that Dana shared with us include:

• If you don’t ask….you don’t get
• Work on your business not just in it (E-myth)
• Always try to do better
• Branding is a very key process in building your business

Dana also talked about the challenges that she faced over the years.  Some of these include staffing, expansion, branding and raising a family while running a business.

Dave Schnarr, Executive Director, CFFB