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SUMMARY:Selling Beyond the Founder: How Family Businesses Build Sustainable Sales
DESCRIPTION:Let’s discuss how to modernize your sales operations while honoring your company’s legacy. Topics will include: moving sales from an “art” to a “science\,” evolving your approach to talent\, upskilling your existing long-term reps while also attracting growth-minded new reps\, and how to best update your technology posture\, leveraging CRM and AI tools. Come with your questions\, leave with practical\, actionable approaches to position your Sales Team for success in 2026 and beyond. \nA Brief Introduction \nAntonio Michael Downing is an author\, broadcaster\, and sales leader. He hosts CBC Radio’s The Next Chapter and is the acclaimed author of Saga Boy (Penguin) and Black Cherokee (Simon & Schuster). His sales leadership spans roles at BlackBerry and LexCloud.ca\, where he helped shape the evolution of modern Sales and Business Development. In 2020\, he founded Conestoga College’s Sales Lab—a distinctive sales philosophy and skills‑training program that has launched hundreds of high‑performing sales professionals across North America. \nRegister here. 
URL:https://cffb.ca/event/founder-sales-lab-with-antonio-michael-downing/
LOCATION:Conestoga College\, 108 University Ave E\, Waterloo\, Ontario\, N2J 2W2\, Canada
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