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CFFB April Meeting – Making Your Family Business Stand Out in an Oversaturated World
April 29, 2022 @ 8:00 am - 10:00 am
Please join us on Friday, April 29 from 8:00am – 10:00am for a virtual meeting following our regular meeting agenda including: corporate spotlight, networking breakout sessions, and a keynote session with Jeremy Miller.
Making Your Family Business Stand Out in an Oversaturated World
Presented by Jeremy Miller, Sticky Branding
Customers trust family businesses more. The family business brand is a mark of trust. It may not be the reason why a customer buys your products and services, but being a family business can enhance your brand’s loyalty and affinity.
But there is a constant tension. The strategies and tactics that made the first (or current) generation successful won’t necessarily make the next generation successful.
Drawing on a decade of research plus his own experience growing up in a family business, branding expert Jeremy Miller shows you how to grow your brand through the generations. In this interactive talk, you will learn how to grow your family business brand and make it a mark of trust.
You will leave understanding:
- Why customers trust family businesses more, and how to leverage that.
- How to create a strong brand to grow through the generations.
- How to have the hard conversations with your family on how to lead the change ahead.