Unlocking the Potential of Every Generation in Your Family Business: New Insights and Specific Strategies to Drive Results
With Jason Dorsey
Generational change and differences are creating all kinds of new and unexpected challenges and opportunities for family businesses of all sizes and industries. Adding even more complexity is that much of what is said about generations is not true or based on actual research. In this groundbreaking presentation, acclaimed generational researcher and bestselling business book author Jason Dorsey will separate myth from truth.
Jason will share surprising insights, unexpected data, and brand-new strategies to unlock the potential of every generation in your family business. Jason has led more than 65 generational research studies around the world, appeared on over 200 TV shows from 60 Minutes to The Today Show, and his newest bestselling book is Zconomy: How Gen Z Will Change the Future of Business—and What To Do About It. He is the President of The Center for Generational Kinetics, the leading generational strategy firm whose clients include many of the biggest global brands and numerous family businesses.
Jason not only talks about family businesses, but he grew up in two family businesses. He now runs two of his own family businesses where he works with his parents, brother, and wife! Learn more at JasonDorsey.com and GenHQ.com