JUMP THE FENCE: THE POWER OF COUNTERINTUITIVE THINKING
With Terry O'Reilly
This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:
- How to re-define your category and identify artificial borders
- Why it is critical to go against conventional wisdom.
- How to look to other advertising categories for inspiration.
- How to look at a marketing problem with absolute fresh eyes
- How and where to look for powerful strategic insights.
- Why counterintuitive thinking requires superb execution.
- How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets..