Join us for breakfast! 7-10am at Bingemans - Embassy Room

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JUMP THE FENCE: THE POWER OF COUNTERINTUITIVE THINKING

With Terry O'Reilly

Most marketers think within the confines of their category. But that is an artificial boundary. When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is ”jump the fence.”

This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:

  • How to re-define your category and identify artificial borders
  • Why it is critical to go against conventional wisdom.
  • How to look to other advertising categories for inspiration.
  • How to look at a marketing problem with absolute fresh eyes
  • How and where to look for powerful strategic insights.
  • Why counterintuitive thinking requires superb execution.
  • How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets..

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Why You Need to Attend this Event

Inspiration

Hear tips you can implement to make lasting impressions with the intimidating and demanding people in your life; leaders, clients, suppliers and fellow family members.

Community

Exchange your ideas with like-minded business owners, sharing stories and experiences in the field of leadership development. Make new influential and valuable contacts.

Challenge

Get ready to build new skills, and push past your limits. Hear from someone who connects the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication

Encouragement

Learn about key marketing issues all companies and organizations face - from the critical need to embed emotion in marketing, to why customer service=profit, to how to change a negative perception, to why smart marketersoutsmart their competitors.

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For Members & Sponsors

  • $60 for single tickets
  • $360 for a table of 8 (includes two free)
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For Advisors

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  • $420 for a table of 8 (includes one free)
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For Non-Members

  • $120 for single tickets
  • $790 for a table of 8
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