April 28 – Family Business Story – Dana Shortt Gourmet


Dana shared how important the support and influences of family is during the building of a business during the 15 years.

Some of the key learning that Dana shared with us include:

  • If you don’t ask….you don’t get
  • Work on your business not just in it (E-myth)
  • Always try to do better
  • Branding is a very key process in building your business

Dana also talked about the challenges that she faced over the years.  Some of these include staffing, expansion, branding and raising a family while running a business.

Dave Schnarr, Executive Director, CFFB

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